Flogo’s spiritual home is a small lake nestled on the south coast of England, a stone’s throw from the rolling dunes & ocean playground of Camber sands.

It was here in 1986 that my mum realised her windsurfing dream & set up Rye Water sports and my three sisters & I spent endless summers chasing wind, mastering the art of windsurfing.

Flogo was born out of this passion for being in nature & finding flow, that space where you immerse yourself so completely in something you love that you lose all sense of time; where you’re fully engaged and connected with the landscape around you.

With hectic lives it can be easy to forget about your lake days & what inspired you, so everything we do is designed around this philosophy of flow & connection.

Our Seratonic Apparel is designed to inspire you to take a moment to breathe, connect with a sense of adventure, or simply be present.

Our mission is to promote a ‘Be in the Moment’ philosophy, building a community of flow seekers who embrace the physical and mental well-being benefits of being in the moment.

Tom Watson, Founder