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Shop the editthe moment.Sauna sunsets at the lake, festival summers, films & stories. Opening Christmas 2026: Flogo Fire & Ice.Explore
Autumn Winter
2026 COLLECTION
Stay warm and grounded in our Be in the Moment Petrichor Sherpa. Featuring our iconic seabird print on the chest pocket, this cosy layer is made from 100% recycled polyester fleece in 450gsm for lasting warmth.
Designed with a relaxed fit, anti-pill bonded fleece lining, elasticated cuffs and hem, plus two front zip pockets, it’s an easy everyday essential for cooler days.
A laid-back, hard-wearing layer you can throw on all year round. Made from durable cotton-blend canvas with a relaxed fit, chest pocket, and roll-up sleeves - your go-to overshirt for everyday adventures.
Worn by - Jonah, 6'0" / 183cm wearing size L for a relaxed fit
Coastal mornings. Mountain days.
Spindrift is our everyday organic beanie. Soft, breathable and built to hold its shape, from the first cold dip of the day to the walk home.
95% organic cotton (Control Union certified)
Soft, breathable knit that holds its shape
Snug, comfortable fit
Unisex, one size
Jess is wearing Russet
Free UK delivery over £50 · Easy 30-day returns
An original Flogo design from 2024, inspired by one of our favourite local beaches - Pett Level - featuring the iconic sunset & breakwater. Our Be In the Moment 24 unisex sweatshirt is a classic & comfortable fit in a super soft 350gsm brushed fabric.
Produced from 85% organic cotton & 15% recycled polyester. Featuring set-in sleeves, drop shoulders & ribbed collar, cuffs & hem. The perfect sweatshirt for year round layering.
Worn by Noah - 6'2" 190cm, wearing size L for a mid-fit style
Our mission
To inspire a ‘Be in the Moment’ Philosophy to support your physical and mental wellbeing.
Featured
Dip. Sauna. Jumper.
Named after the Stade at Hastings, where the fishing fleet still launches straight off the shingle. A proper fisherman’s knit for cold-water mornings and post-sauna evenings.
Chunky 5-gauge knit, 50% organic cotton / 50% recycled polyester
Fully fashioned knit with raglan sleeves
Ribbed collar, cuffs and hem
Herringbone taped neck
Unisex straight fit
Machine wash at 40°C, do not tumble dry
Size guide (to fit chest): S 35–37" · M 38–40" · L 40–42" · XL 42–44" · XXL 44–46"
Free UK delivery over £50 · Easy 30-day returns
Our lightweight super soft organic cotton T-shirt designed for everyday coastal wear. Easy to move in, easy to layer, worn year round.
Worn by - Jonah 6’0” / 183cm wearing size L for a relaxed fit.
Good for the planet. Made for wherever the day takes you.
Meet your new everyday adventure companion. The Flogo Roll-Top Backpack combines practical design, considered details and a laid-back outdoor feel, making it just as at home on the daily commute as it is exploring somewhere new.
Made using fabric created from recycled plastic bottles, it's a more considered choice that gives discarded plastic a new purpose. The clever roll-top design offers flexible storage, while the spacious main compartment and handy front zip pocket keep your everyday essentials organised and close to hand.
Finished with adjustable shoulder straps, sturdy webbing details and our signature Flogo Be in the Moment patch, it's a backpack designed to go wherever life takes you.
Nina is wearing the Ochre Sunset backpack.